Rotelli Pizza and Pasta

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Rotelli Pizza & Pasta knows that quality in its finest form has to begin with people, products, and performance. From the assistance with site selection to the premium quality of their products to their staffs on-going service in training, field marketing and standards of excellence in operations – Rotelli stands apart from the crowd proven by the knowledge, resources, excellence and experience of the Rotelli management team, their area developers, their associates and their franchisees. They believe that people are the key to their ongoing and continuing success as a brand.

Their focus on people transcends throughout their brand. Not only do they offer their franchisees services and guidance from leading experts in their industry, they offer their consumers a service and product beyond compare. Through detailed research and evaluation of consumer trends, Rotelli has designed a concept that caters to the sociological wants and needs of today’s guest.

Each of their restaurants shares a distinctive operating system, decor, and menu, all designed for their guest. their space – a warm and rich environment of approximately 1800-2500 square feet selected with their guest in mind to maximize traffic flow, brand exposure, foot traffic, and sales volume.

As part of their system, Rotelli has developed an effective process for serving the highest quality food. They offer a wide range of services to enhance their guests dining needs including complete table service, take-out or courtesy delivery. Their well-rounded menu – unique appetizers, traditional and gourmet pizza, freshly made pastas with a choice of sauces made with 100% imported tomato from Italy, hearty soups, salads tossed to order, hot and cold subs, rich desserts, specialty coffees, beer and wine.

Sounds like a lot? It is. Nevertheless, the team at Rotelli has developed a creative and effective process for serving the highest quality food to your guest – all engineered to ensure the highest aggregate profit margin for their franchisees. With Rotelli their techniques are yours. An extensive franchisee and new store opening training programs ensures that their franchisees – and thus the consumer – are provided with the ultimate in restaurant experience.

From their delicious products to their warm, friendly, upscale ambience, everything they do at Rotelli is designed to provide the optimal guest experience – whether that guest is a Rotelli franchisee or a dining guest. By staying focused on their guest they will quickly accomplish their goal of becoming the number one brand in the neighborhood Italian restaurant segment.

At Rotelli, their experienced management team has assembled a comprehensive site selection process to enable their franchisees to select and acquire the ideal location within their contractual territories. This first step in restaurant development is certainly one of the most critical. That’s why their area developers and franchisee’s only work with the top commercial Realtors and real estate developers in their market.

Their objective: to provide their franchisees with the tools and resources to ensure their success – from day one. After all – your investment is theirs and the more information available to you the easier it is to make your site decision.

During the site selection process, they seek and consider many standard elements in assisting the franchisee in making the decision on their location. They consider traffic flow and traffic pattern, anchored shopping centers, surrounding restaurants and movie theaters – to name a few. However, they don’t leave the decision to the naked eye. To ensure the most educated decision together They acquire government demographic statistics and private economic studies to help you identify those locations with the best exposure and opportunity for success. While the final decision is ultimately their franchisees, they know that it is made based on educated consideration. Access to Rotelli resources doesn’t stop once you’ve identified your perfect location. Rotelli management will assist their franchisee’s in the lease negotiations, recommend architectural firms, contractors, equipment suppliers and design firms that will take you from start to finish in the project development process – ensuring along the way that all restaurants are consistent with the Rotelli standards of design.

Like all members of the Rotelli Team, the Rotelli Training staff is distinguished by its experience and expertise in food service, restaurant ownership and training. Their program is designed to educate their franchise partners in not only the day-to-day operational excellence, but also the financial growth of their business. Your initial training will include 4 to 8 weeks combining classroom and restaurant training. Upon the completion of your initial training, you will be placed in an existing Rotelli restaurant as a continuation of your training to develop your competency and master all facets of the operations. The importance of proper training and the maintenance of your skills are essential to your succcess. The team at Rotelli will be there to provide continuing support and training through every step of your Rotelli experience.

At Rotelli they approach marketing from both a national and a grass roots perspective. Each Rotelli franshisee contributes to a national marketing fund that provides a consolidated marketing and branding effort. Their national marketing fund will utilize newspaper, radio, and television advertising to build awareness for the Rotelli brand. To support your local store restaurant efforts, Rotelli provides access to local and customized yearly, quarterly, monthly and daily marketing strategies to assist your sales building techniques. These plans will include grand opening, direct mail programs, in-store contests, take-out and delivery promotions, door hangers with coupons, charity events, and hundreds of other field marketing vehicles.

They’re growing. The commitment to their lofty goals, combined with their management team’s experience and solid reputation will enable you to build a better business and bottom line faster! Rotelli has negotiated significantly discounted national contracts with purveyors in all facets of our business from equipment to food.

Information and knowledge is one of the most important assets to any business in the world today. Rotelli utilizes a company-wide communication system that enables them to provide real time information to you – their franchisee. They are dedicated to staying on the cutting edge of technology to provide resources and accessibility at your fingertips. In the future, they will also provide on-line manuals and interactive communication devices to their team - at their headquarters and in the field – to cultivate the exchange of ideas that are vital to the growth and development of every franchisee in their system.

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