MSN: “Now that the national do-not-call list makes it impossible to reach millions of potential customers, some marketing companies are returning to an old-fashioned alternative: door-to-door salespeople.”
via Linda Riley.
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Ted on January 28th, 2005 at 4:44 pm
I just find it hard to believe that a salesperson could make money in that manner. If one looks at one’s closing ratio, the number of contact one can make and the average profit per sale, what does that work out to be?
mark askey on January 28th, 2005 at 7:03 pm
Ted makes a good point but only if you think that door-to-door means you don’t target your customers. The key to success would be to only go to those doors where you felt you had the greatest chance of success.
I think that this is a great opportunity for retailers. I am really suprised that stores like Home Depot and Lowes are not doing more of this.
Home Depot, Lowes or any other retailers selling home improvement products could drive through neighboorhoods until they located a house in need of some repair. You could easily identify customer who could needed a new roof, new fencing, windows or landscaping. A polite knock on the door and an offer for a free quote on the repair could lead to a potential sale. With a Lowes or Home Depot logo on their shirt, the homeowner would probably be less likely to slam the door.
Just Looking on January 28th, 2005 at 7:16 pm
The Door to Future Retail Sales?
MSN:
Luke Haase on January 31st, 2005 at 10:29 am
It is no surprise to me that this form of direct marketing is coming back en vogue. Over the course of the past several years, marketing and advertising have veered off course…become more about “creating attractive ads” than about “getting client results.” Door-to-door marketing works because it is a direct sales process and is transparent. The advertising business needs to adapt…advertising only exists to serve sales, not vice versa!
Anonymous on June 15th, 2005 at 10:31 am
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Eric on July 28th, 2005 at 11:47 am
I would have to say that door-to-door marketing is very effective for big business. As you could see if you check out the clients TNI has already, ADT Security, Sprint, Primus, World Vision, MADD and tons of others it shows that big people are into it, and for small business the chance of success door to door depends on the agent doing the work. TNI trains amazing agents who dress very professionally and are trained with new material constantly. If you think your company could use a boost contact TNI and they will cater to your business needs. As a former door to door agent i would have to say its an awesome way to get the word out.