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BusinessWeek: “Just how much appetite for risk do entrepreneurs really have? That’s the question Wharton doctoral student Brian Wu began asking himself while examining their behavioral patterns. He found the general assumption to be that entrepreneurs are risk seekers — but the empirical evidence suggests that, surprisingly, they weren’t.”
via Business Pundit.

















rob.hyndman.com on February 6th, 2005 at 3:45 am
Does Ego or Appetite for Risk Make Entrepreneurs?
A recent article in Business Week looks at Wharton Doctoral Candidate Brian Wu’s research into this issue.