Since 2001, we've posted 20,585 different business opportunities and ideas, so you're sure to find something here to inspire you!
Nifty Products Aren’t Enough
It’s not enough to have a great product or service — copycats are always on the prowl. The key to surviving and thriving in a competitive landscape, entrepreneurs agree, is to continually differentiate yourself and add value.Strategies for adding value vary considerably, depending on a company’s market niche. Ask yourself:
- How is my company different from competitors?
- Do we have characteristics that rivals can’t copy?
- What can we offer that others can’t?
“Don’t overlook negative points,” says Brent Bingham, founder of pest-control business Eclipse Marketing Inc. “Often you can find a way to turn them around and use them to your advantage.”
Related Businesses in the Directory
Related Posts
Related Resources
No comments yet.
Leave a Reply