Anita Campbell in Small Business Trends:
Rich Fein had been a business-to-business database marketer when I first met him back in 1999. He was one of the key people I hired to help build my first Internet business.…
He acquired a franchise from a company called CertaPro Painters. Naturally I wanted to hear all about why he chose a painting company franchise, given his business-to-business marketing background.
Nothing that I knew about Rich suggested he would be interested in a painting business. After all, we’re talking about someone whose nickname was “Data Hound.”
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Rich does no painting himself. As he says, the systems let him work on his business, instead of in his business. That’s why someone like Rich, with good solid business experience, but zero experience as a painter, can be successful.
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