This Wall Street Journal article tells the story of a woman who was so tired of her corporate sales job that she was ready to quit and retire right after her wedding. While planning her wedding, she came up with an idea: selling wedding favors. As an experiment, she built a Web site, took some photos of items she purchased and bought an online store on Yahoo! for $50. Two years later (with the help of a manufacturing company), she expects $2.3 million in sales for the year.But the real reason her business is successful is her personal touch. From the business’s onset, the owner made a point of reading every email she received from her customers and potential patrons. In doing so, she both responded to the needs and interests of her clientele and got some great ideas for creating new products to sell. Essentially, communication with her customers allowed her business to thrive.
danakeith on May 17th, 2008 at 1:01 am
Communication with clients were very important in terms of business, for they were the ones who purchase your products, it’s a good thing you came up with this idea.
Keep up the good work..
Good luck..