For example, if you sell shoes online, don’t try to be the number one seller of shoes online. There are multi-billion dollar companies that are always going to beat you in that game.Instead, be the number one seller of men’s size 13 by selling ONLY size 13. Or ladies size 6… whatever. I know most people’s immediate reaction to that suggestion is, “No way.. you’re missing out on 98% of the public.” True, but look at the pluses. You are narrowing your market so you know EXACTLY who your market is. Before, your market was mankind. Try doing an effective marketing campaign to “mankind.” But if you just sell men’s size 13 shoes, it’s much easier to reach your target audience. Heck, you could walk in the mall and just look at people’s feet and give a card to each person you see that appears to be about a size 13. I’m assuming that since you specialize on that size, you’ll probably get pretty good at spotting a size 13.
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