Jumping Ship to Sell Mismatched Socks
NPR has produced an interesting series about people moving from career to career for the lifestyle changes. Interviewee Jonah Staw tells his story of leaving a corporate marketing job to start a company selling mismatched socks:
The target market is girls ages 8 to 12. With names like Zany and Fabulous, the colorful odd-sock combinations are meant to allow wearers to say something about themselves.So far, the gimmick is working: MissMatched socks are sold in 650 stores nationwide, and plans are being made to move into scarves, mittens, flip-flops — even a Little MissMatched book.
Kate Bright on February 10th, 2006 9:44 am
We also sell odd socks for kiddies – all our Matching Odd Socks come with a book that tells the story of their adventure! Suitable for boys and girls aged 3-8 and now introducing the ADULT SIZES too – wear your odd socks with your kids! Created by Grant Slatter in the UK and word is now spreading across the world with stockists from FAO Schwarz to bookshops in Singapore!
See http://www.oddieworld.com for more information or contact kate.bright@oddieworld.com
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