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Making the Most of a Trade Show Visit
Entrepreneur: “Trade shows and exhibitions provide a tremendously valuable opportunity for any entrepreneur to learn about the competition and sell their products. Getting hands-on competitive intelligence is not usually easy, but it’s as easy as pie at a trade show. A walk around the exhibit hall will earn you a sackful of literature on suppliers, distributors, the trade press, new market concepts—a two-pound synopsis of the market that you can review at your leisure when you get back home. You can also have yourself put on mailing lists, participate in market surveys and earn complimentary subscriptions to a handful of journals, not to mention be given more coffee cups, laminated business cards and free golf balls than you’ll ever need.”
If you’re coming to visit me at the National Franchise and Business Opportunities Show, in Sacramento, California on March 5th and 6th, some of the tips in this article will come in very handy.
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cassy on December 22nd, 2008 10:13 pm
i am a big fan of any trade show, coz i want to know what are the new product that was offer to the market. and also i made it as an information on how to be on a business world, just like the participants of the trade expo. and you can get also a new concept and the new trend as a business entrepreneur.
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