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Why Kottke’s Micropatronage Initiative Is Bad for the Web

If you haven’t heard, A-list blogger Jason Kottke has quit his day job and decided to devote himself to maintaining his weblog full time. He’s asking people to support him by becoming micropatrons of kottke.org and giving him money. So far, so good.

Based on how many people are talking positively about this in the blogosphere he’s going to succeed — for sure. But that, says
Angie McKaig, is a problem
:

The thing that’s bothering me the most, though, and this took the longest to figure out – is that he’ll succeed. He’s networked well enough and high-profile enough that he’ll make the money he needs to live on – my guess is, and then some. But it’s not his success that will bother me. It’s what will be spread as a message to every other curiosa: you really can make money on the Internet with no focus.

And oh, that bothers me. Bothers me the same way it bothers me when people continually slap up horrifying plug-n-play e-commerce web sites and then have the gall to look surprised when they don’t hit their $30,000 sales targets the first month.

Amen! If you want to be successful, long term, on the Internet find a tiny niche and work at it!

   

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