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How Entrepreneurs Launch New Products: Experimenting As They Go
Mike Docherty: “[Start-ups and small, entrepreneurial enterprises] innovate, get it into the market and evolve (living or dying by the result). Along the way, they hopefully find a segment of the market for which their product/service creates excitement and word of mouth and build around it. Maybe it’s their critical need for cash flow, or maybe it’s their mindset and bias for action.”
via Innovation Weblog.
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Business Opportunities Weblog En Español on February 25th, 2005 12:57 pm
Como los Emprendedores Lanzan Nuevos Productos: Experimentando en el Camino
Mike Docherty: “[Las Nuevas y pequeñas empresas] innovan, lo introducen al mercado y evolucionan (viviendo o muriendo por los resultados). En el camino, con suerte encontraran un segmento del mercado para el cual su producto o servicio crea emoción y…
pc4media on February 25th, 2005 1:04 pm
Think Big. Make Incremental Improvements. Celebrate Each Victory.
I’ve been a bit reflective tonight, because we are working on launching a second strategy for WhizSpark. And I am writing marketing copy, that is based on what we have done that works.
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