Small Businesses Discover Blogging

March 9, 2005 by Dane | 4 Comments
In Blogs, Posts

WSJ:

To build an audience, blogs don’t have to be edgy, provocative or funny, says blog coach Griff Wigley, of Wigley and Associates, Northfield, Minn., who has helped several dozen small companies start online journals. But they do have to be authentic and provide useful information. The personal touch helps build relationships with customers, something particularly important to small companies catering to local communities.

via Small Business Blogging.

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