Finding Clients

March 14, 2005 by Dane | 3 Comments
In Posts, Sales

Steve Strauss:

When I was in law school, I took a class on how to start your own law practice because already back then I had an inkling that working for others wouldn’t work for me. One day, our instructor invited a local lawyer, a very successful solo practitioner, to come speak to the class. One of the very first questions he got from us was the same as the one you asked today – where do I get new clients?

“Take out a sheet of paper,” he said, “If you are going to make it on your own, you will need at least 10 sources for customers. Make a list of your 10 sources.” So we did. Most of had a list that said something like:

1. Mom and dad

2. Friends of mom and dad

3. Friends

4. Work associates, etc.

After looking our lists over, he exclaimed “Wrong!” “You have to think bigger if you’re going to make it in your own business.”

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