So, my tip for entrepreneurs? It’s all about the long tail. Whatever business your starting, think about how to serve millions of markets of dozens instead of dozens of markets of millions. Serving the head isn’t a bad strategy. You can build a great business. But, figure out how to serve the tail of your market efficiently and you’ve got a blockbuster.
Don’t know what the long tail is? Imagine all of the books that Amazon offers that aren’t sold in the local Barnes and Noble. Those books make up the long tail, and guess what: they make up 57% of Amazon’s sales!
Joe has some excellent ideas and insights in his post.
Fence Wizard on January 14th, 2008 at 1:20 pm
Dane,
Your site gives me optimism and confidence. Thanks for doing what you do - I promise to keep reading.
Thanks,
The Fence Wizard