Millions of Markets of Dozens

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Q&A With Christmas Caroloke Creator

March 15, 2005 by Dane Carlson | 1 Comment

Joe Kraus:

So, my tip for entrepreneurs? It’s all about the long tail. Whatever business your starting, think about how to serve millions of markets of dozens instead of dozens of markets of millions. Serving the head isn’t a bad strategy. You can build a great business. But, figure out how to serve the tail of your market efficiently and you’ve got a blockbuster.

Don’t know what the long tail is? Imagine all of the books that Amazon offers that aren’t sold in the local Barnes and Noble. Those books make up the long tail, and guess what: they make up 57% of Amazon’s sales!