How to Forecast Growth at a Startup

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March 17, 2005 by Dane Carlson | 1 Comment

Entrepreneur:

Forecasting business revenue and expenses during the startup stage is really more art than science. Many entrepreneurs complain that building forecasts with any degree of accuracy takes a lot of time–time that could be spent selling rather than planning. But few investors will put money in your business if you’re unable to provide a set of thoughtful forecasts. More important, proper financial forecasts will help you develop operational and staffing plans that will help make your business a success.

Start with expenses, not revenues.

Forecast revenues using both a conservative case and an aggressive case.

Check the key ratios to make sure your projections are sound.