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For the Love of Franchising
So you want to be in business for yourself, but you don’t have a novel business idea. You want to be your own boss, but the boss of what? You say you’re interested in being out on your own, but aren’t thrilled with the idea of going it alone. Ever considered a franchise?Thousands of people have. While franchise ownership isn’t for everyone, for many would-be entrepreneurs it’s a perfect way to ease into autonomy. How do I know? Because every year our company, Cold Stone Creamery, helps hundreds of impassioned ice cream lovers enter the “making people happy business.” Or should I say, the ice cream business. One franchisee told me he made the decision to get into franchising after his college professor revealed a secret of success. The professor said, “Your profession should bring you as much joy as, say, owning an ice cream store.” The soon-to-be franchisee said, “I thought to myself, why not just own an ice cream store?”
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