Why Applebee’s Is On Top

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April 7, 2005 by Dane Carlson | 0 Comments

Slate: The real genius of Applebee’s is Hamra and Gustin’s steadfast faith that America’s franchisees can, in fact, train low-wage workers to adequately sauce a platter of Bleu Cheese Sirloin. Call them the grand optimists of American small business, if you like. But if you’re not a fan, here’s a spot of grim news: The chain’s bean counters now calculate that an Applebee’s can succeed wherever there is a nearby population of more than 20,000 people.

Slate’s article has some excellent insight into why Applebee’s is succeeding. Perhaps there’s a tip or two for you in there.