Business Opportunities Weblog

Lessons From Network Marketers

By on April 11, 2005 in Ideas

About.com:

Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of the economy — and of total retail sales (according to the Direct Selling Association).

…

We recently interviewed some of the industry’s top experts and found seven lessons that all sales and marketing professionals can use to be more effective, regardless of their industry:

  1. Every business is a relationship-based business
  2. Think analytically about your network
  3. Create a community around your product
  4. Leverage the unleveraged
  5. Build a relationship first
  6. Not everyone is a prospect
  7. Build a relationship first
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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

Another Idea: How to Start a Direct Marketing Sales Business

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