Lessons From Network Marketers

About.com:

Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of the economy — and of total retail sales (according to the Direct Selling Association).

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We recently interviewed some of the industry’s top experts and found seven lessons that all sales and marketing professionals can use to be more effective, regardless of their industry:

1. Every business is a relationship-based business
2. Think analytically about your network
3. Create a community around your product
4. Leverage the unleveraged
5. Build a relationship first
6. Not everyone is a prospect
7. Build a relationship first

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