Most of us think of business cards as just a reference document: a means of conveying basic information people need in order to contact us. We rarely design our business card with the idea that it will be a marketing tool.Looking at your business cards as a marketing piece opens up a new way of thinking about that small piece of cardboard. Why not have different business cards for different occasions? Perhaps you want one for networking events or trade shows and a slightly different one for clients or customers.
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