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Alterpreneurs

SmallBizBlog:

Alterpreneurs are small business owner managers who went into business for lifestyle reasons, and as an alternative to the nine-to-five of a traditional job and the one size fits all lifestyle that goes with it. They are not motivated primarily by money or career. Instead, they see running a business as an opportunity to have greater control over their lives and be ‘happier’.

According to the research, alterpreneurs run up to 70% of Britain’s micro businesses. As such they control a significant proportion of Britain’s economy:

  • they run approximately two million micro businesses;
  • they create more than £2 billion in annual revenues;
  • they employ over three million people.

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