Archive for May 18th, 2005
→ duraclean.com Duraclean was founded in 1930. Irl Marshall Sr., Duraclean’s founder, answered a challenge to find a safe and effective cleaning procedure for fine rugs. Since that humble beginning in Racine, Wisconsin, Duraclean has evolved into a multi service international franchisor. The multiple services or revenue centers allow a Duraclean franchisee the opportunity to [...]
The Entrepreneurial Mind: Entrepreneur.com offers some interesting itnsights into trends related to American consumers. As I have written about related to the entertainment industry, mass marketing based on broad demographic categories is no longer the dominant strategy for reaching American consumers. We are a country of ‘micro markets.’ This plays right into the hands of [...]
Sixth-Grader Starts Business With Govt Loan
Casa Grande Valley Newspapers: A 12-year-old boy has taken advantage of a U.S. Department of Agriculture Rural Youth Loans program to start up his own business. Kurtis Kelley, a sixth-grade home-school student, recently borrowed $3,600 to buy a lawnmower, power weed cutters, shovels, rakes and other items to help him cut down some of the [...]
What Can We Learn from Network Marketing?
Fast Company: “Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of the economy — and of total retail sales (according to the Direct Selling Association)… Any business model [...]
Cool News of the Day: The idea of turning dangerous work into a tourist attraction came to Jan Jantzen while conducting horseback rides near his 135- acre ranch in Kansas, as reported by Jim Carlton in The Wall Street Journal. As he relays: “I’d tell them, ‘Everywhere we are riding, this will be on fire,’ [...]
