Business Opportunities Weblog

May 18, 2005 by Dane Carlson | 0 Comments

Cool News of the Day:

The idea of turning dangerous work into a tourist attraction came to Jan Jantzen while conducting horseback rides near his 135- acre ranch in Kansas, as reported by Jim Carlton in The Wall Street Journal. As he relays: “I’d tell them, ‘Everywhere we are riding, this will be on fire,’ … They’d go, ‘Wow, I’d like to see that.” Jan was referring to the springtime rancher ritual of torching “their prairies to revitalize the grass for livestock and kill off invasive plants.” Normally it’s “done by a rancher and one or two hired laborers.” Jan Jantzen, a former college administrator, has now branded the experience — calling it “Flames in the Flint Hills” — turning what he otherwise terms “a chore” into an “all-day party” including “snacks, a cash bar and dinner with a live bluegrass band.”

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In Ideas | 0 Comments