Leah Maclean:

If you believe that just by creating a business you will have people flooding through your doors, then get over yourself! If you believe in the philosophy of “if you build it they will come” then the only business for you is movie reviewing.

Selling MUST happen in your business! Selling is the process of understanding needs, making offers, gaining acceptance of that offer and delivering on it. Without this process you will just have a range of nice products and services that no-one knows about.

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