Psychoanalysis, the treatment originated by Sigmund Freud more than a century ago that requires patients to lie on a couch and say whatever comes to mind, has been battered in recent years by everything from antidepressants to skepticism to managed care that doesn’t pay for such long-term therapy.
So who in his right mind would want to launch a company that makes psychoanalytic couches?
It takes an entrepreneur who believes that businesses considered antiquated are underserved niches with perhaps more staying power than trendier enterprises. Randall Scott Thomas, a Seattle furniture maker, knows psychoanalysts are a minority among mental health counselors these days. But thousands are either in training or in practice, and many have trouble finding the appropriate couch.
via Jeff Cornwall.
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