Another Profitable, And Tiny, Niche
A publisher misspelled the word “Massachusetts” in the title of a guidebook, rendering it “Massatusetts.” A bindery glue in a nursing handbook failed to hold, and the pages fell out. Thousands of copies of a quilting book printed overseas developed an awful smell while sitting in the hold of a ship during a dockworker’s strike. A Chinese printer transformed “Grow Your Own Trees” into “Grow Your Own Tres.”All of these casualties found their way to a former cotton mill in this old industrial town, where a little business called Dunn & Co. has carved out an unusual niche it calls “book trauma.”
Modern book publishers have high-tech distribution and just-in-time warehouses, but their wares remain old-fashioned products that roll off big printing presses. In writing and editing, mistakes can be taken care of with the click of a mouse, but books with problems must be fixed by hand, one at a time.
It is labor-intensive work few want to do. Some manufacturers and binderies do small repair jobs, but primarily as a courtesy to their customers. “I can’t think of any other companies that do what [Dunn does],” says John Edwards, chief executive officer of Edwards Brothers Inc., a book manufacturer in Ann Arbor, Mich.
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