Entrepreneurs may be passionate about their business even while not always being sure about the direction in which they will take it. As such, they could make the serious mistake of turning to outsourcers prior to identifying strategic goals. Outsourcing professionals, being only human, are more than willing to execute in exchange for money, even if the entrepreneur isn’t quite sure what he or she wants to accomplish.For example, public relations and marketing professionals are happy to take you on as a client even if you aren’t sure about what product or service you are really selling and to whom. However, the result could be a lot of wasted time and effort chasing the wrong customers, creating materials that are obsolete as soon as they are ready, and eating up precious time that should be spent discovering your real business.
Therefore, prior to investing in an outsourcer who will follow orders, establish your strategic direction and goals so you can be sure you are sending your money down the right path. Think carefully about why you are outsourcing. What will the outsourcing accomplish for you? Are your priorities in order, or are you filling a need that is 10 steps away? It’s great to have a 10-year plan with goals in place. However, if you are not ready to put up the building addition, why hire the architect? If your software is in beta, you don’t need to start advertising your product.
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