Lance Winslow nails my reasoning for starting this site:
Franchising Directory sites are not doing the industry any good. Typically they charge a fee for advertising per month or charge per sales for the lead, there must be 50 such sites. Only a few are able to generate significant leads, which you as a franchisor must pay heavily for. Each day our Franchise Company gets hit up by these online companies pitching their great lead generation sites, we cannot get them to stop calling us actually. They promise you leads that are qualified and generally none are of value, after all just because someone filling out a form says they have $500,000 to spend does not mean they do.
The Business Opportunies Weblog maintains a strong division between the companies I write about or link to and our advertising. The only real way that advertising influences the editorial content of this site is that sometimes the first time I hear about a good opportunity is when they approach me about advertising.
No comments yet.