Starting Your First Business: Gain Independence and Love Your Work

Amazon: “Here’s a business start-up book that truly ‘tells it like it is.’ Even though it’s part of The American Dream Series, author ‘gets real right away, urging new business starter-uppers to do some heavy soul-searching and personality assessment. Following your dreams is one thing, but owning and operating your own business certainly can’t be done with a dreamy attitude. Business ownership isn’t for everyone, says Sapp, especially not the indecisive, pessimistic, or otherwise faint of heart. He sprinkles the book with frank “Reality Checks” and warnings about the difficulties, stress, and need for careful research, planning and resource gathering. With suggestions like forming an advisory board, using SCORE (Service Corps of Retired Executives), and applying for SBA (Small Business Administration) loans, Sapp is all about using available resources and assistance, including his own products — his website offers many helpful documents and forms, including and a free Business Plan Checklist. Fully one third of the book deals with money — raising, managing and controlling it. And that’s a good way to sum up this excellent business how-to book: It’s ‘on the money.’”

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