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Boutiques: More Malls Think Small
StartupJournal: “America’s megamalls, built in the 1970s to showcase big department stores and national specialty chains, have begun to embrace the little guys, a new crop of quirky independent fashion boutiques. As sales at their department-store anchors continue to sag, malls seeking to diversify and increase traffic have been courting these trendy start-ups, which offer intimate service and carefully edited collections from a variety of high-end designers. Some properties even offer leasing and marketing incentives to lure boutiques and the style-savvy clientele that follows them.”
The photo is from the great new blog, Malls of America, that features vintage photographs of old shopping malls from the 1960s and 70s.
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