Rosa Say posted an excellent local marketing idea today: Set yourself up in a local Starbucks or other business friendly coffee shop and and buy everyone coffee for an hour. She witnessed this idea in action and reports:
This morning Kerwin and I walked into a Prescott Starbucks and both ordered their strong-brew coffee of the day to then find it was free. The barista at the cash register motioned over to a gentleman sitting in an animated discussion with a group of about six others, and said, “Your coffee is on Mr. Perez this morning.”
As Kerwin stirred cream and sugar into his coffee, we read a poster on the wall right above the condiment station with a picture of Mr. Perez’s smiling face explaining that every Wednesday morning from 8:30am-9:30am he buys coffee at that Starbucks for all his customers and anyone else who wants to talk story with him about investment banking and Prescott’s promising future.
Why offer free coffee in your office waiting room, when you can use Starbucks? This Starbucks in Prescott is clearly a happening place, and one of those coffee shop locations where there is unlimited parking and lots of café table seating available inside…
For those of you that own coffee shops, this could actually be a profit center. What if you could find twenty local businesspeople to sponsor an hour of coffee per month in exchange for the opportunity to network and prospect?
via Eric Mattson.
Rain City Real Estate Guide on June 28th, 2005 at 11:55 am
Starbucks on Anna?
I’m always interested in interesting marketing approaches and I’ve read about two ideas that seem worthy of more consideration. The first comes from Rosa where she describes an investment banker that buys everyone coffee at the local Starbucks once a …
Rosa Say on June 30th, 2005 at 6:18 pm
Aloha Dane, mahalo nui for the mention and for sharing this idea: I’m glad you liked the post!
Rosa
Cat on October 4th, 2005 at 10:26 am
Rosa, I am in the office of “Mr. Perez” in Prescott, AZ and this article is great ONLY his name is Mr. Daniel Petz.
Hi Rosa, we found out about your information that was posted from an Investment Representative in Ohio that had read your website. Thank you so much for your remarks and anytime your in Prescott, please stop by for a free cup of coffee and to say hi. DAN