Craig Howe writing on Amazon: “Using the model of a political campaign, the authors, illustrate the attitudes required for today’s business environment. On Election Day you either win or lose. That reality frames an organization’s objectives. It creates a bolder, aggressive sprit that focuses the organization on nothing less than total victory. Overpowering force may still dominate markets, but it is an expensive way to win. The authors note that insurgent strategies will help your organization gain ground, satisfy customers and keep happy, more productive and committed employees.”
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