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Get Into Motion

Marshall Brain on how to get started in business when your uncertainty is holding you back:

Berkeley Flea Market II - cc jyy Start small. Do something very simple in the business sense to get some positive momentum going. How simple? I might go down to a local flea market that has a lot of people flowing through on a Saturday, spend $10 of $50 or whatever it costs to rent a space, and try selling something. Anything. Go buy bananas and bottles of water at a local wholesale club and try selling them at the flea market. Sell hot wheel cars that you buy at Wal-Mart. Sell motor oil. It doesn’t really matter at the start, and it is quite likely that your first idea will not work. Spend a day walking around and see what other people are selling if you have no idea what to sell.

One of two things may happen: 1) No one buys anything, or 2) Some people actually do buy things. In either case, try playing with your prices and see what happens. Try selling different products. Try giving away certificates with the hot wheel cars and instructions with the motor oil. Just have fun with it and learn from it.

What you have done is profound: You have just started a business.

via Ken Dyck.

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  • The best way to get your business up and running is to be able to explain what you do in one sentence in such a way that it prompts prospects to contact you.

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