Business Opportunities Weblog

• 

  Bruce DeBoer on July 20th, 2005 8:35 am

  What’s a logo worth?

  This is the latest from Seth (Purple Cow – Free Prize Inside – Tell a Story) Godin. He states, “all a logo needs, is to be GOOD ENOUGH” when just a few weeks previous he wanted you to reject “good enough”.

  Ok – perhaps he meant to say that your brand is built (or not) regardless of logo design. If that’s what he meant, I agree, but not at the expense of great design.

  Let’s make this clear:

  A logo is your Brand Identity. It matters. The identity becomes the symbol for your brand image in the mind of the customer. “Good enough” is a well designed logo that will feel fresh for a long time. It’s one you and your customers won’t tire of in a few short years – let’s say the first 10 – 20 years or so. A “good enough” logo is one that differentiates itself within its category and begins to tell the story before you know what that story is. It’s memorable. It’s distinctive. It’s representative.

  Nike is a great example. That swoosh was commissioned for $35 (they have since upped that payment significantly) but price doesn’t always dictate quality. The swoosh logo gives the viewer a feeling of activity and motion before we begin to know the story of the brand. In “Godin speak”, it fits the brand story. I chose Nike because it’s such an obvious example but there are many good ones: Kodak, Amtrak, Cotton, or I Love (heart) NY.

  A distinctive, well conceived and designed logo is worth every penny you can spend, but ultimately, it’s only going to be as good as the brand you build around it.
• 

  andreas on November 20th, 2005 7:17 am

  I can add one more pre-designed logos webiste.
  http://logos2buy.com

Leave a Reply