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The $16 Billion Opportunity in — Tchotchkes?
Most people wouldn’t leave a leading Silicon Valley venture capital firm to work at an online start-up that specializes in selling paperweights, mugs, mouse pads, and T-shirts featuring corporate logos.But that’s exactly what Jerry McLaughlin did in 1999 when he left Altos Ventures, with its prestigious Sand Hill Road address, to co-found Branders.com. What the former venture capitalist saw, and what most people missed, was a compelling opportunity to disrupt the promotional products business.
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