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Whole Foods Shuns Ads
Brand Autopsy: “On Sunday, the Austin American-Statesman ran an article looking into how (and why) Whole Foods Market has grown to become a $4.5 billion dollar business WITHOUT relying on traditional advertising to do it. It’s a good read.”
I visited my first Whole Foods last weeekend and now understand completely why they don’t need to run newspaper advertisements: the store doesn’t cater to the coupon shopper. If you’re the kind of person who visits five different groccery stores to maximize your savings, then Whole Foods isn’t for you. If instead, you care about deeply the ingredients and additives in your food then it’s just the store you’ve been looking for.
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Brian on July 30th, 2005 12:42 pm
I love Whole Foods Markets. They have a target audience and really have never had the need to advertise. They pretty much have a tap on the organic foods market. The name itself does the selling for them.
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