As a follow up to the previous post Is caring for the elderly a profitable business?, I’ve been looking at a few other elderly care franchises. My preliminary favorite is Comfort Keepers. All the non-medical elderly care franchises have roughly a $25K franchise fee and 5% royalties. But, Comfort Keepers sets itself apart with its strong brand recognition, blanket coverage of the United States and internationally, and smart online marketing.
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Michele on July 24th, 2005 at 11:55 pm
I’m just speculating, but wouldn’t most elderly people need someone with a medical background to take care of them? It seems to me that it wouldn’t be very economical for someone to hire Comfort keepers in addition to medical care, but rather instead of. So, it would seem to me that Comfort Keepers is more of a companion for hire.