Office or Home Based Business?

Entrepreneur’s Journey:

A lot of small business owners worry that running a home based business can hinder their ability to convince clients to buy because of the perception that they are not professional if they do not have an office. Another possible concern is hiring new employees - will they be willing to come work at your home? Obviously the industry you work in will determine how much the “office” factor impacts you but I do not believe having an office is justifiable unless you are starting to grow into a multiple employee business.

If you are a solopreneur you do not need an office. Rent is wasted money. If you absolutely have to convey professionalism to a specific client put on your suit and arrange drinks at a classy venue. Then impress them with your personality and let your product or service do the talking. If the client sees you and what you do as valuable to them they are not going to care where exactly you go to work.

When it comes to hiring employees you simply tell them that they must be prepared to work from your home office as part of a condition of employment. A good employee will be excited to land your job and unless they are considering a lengthy commute to get to work at your place, the home office factor should not be a concern.

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