Baseball Faith Nights
Reveries: “The most popular promotion for the Hagerstown Suns minor league baseball team is not Star Wars Night, Bald Night or Beer Night. It is Faith Night, where religion is the drawing card, reports Reid Cherner in USA Today (7/22/05). ‘Baseball, faith, and American, it’s a perfect fit,’ says C.J. Johnson, marketing director for the Suns. Hard to argue with him. A recent Faith Night drew 3,785 fans, compared to the team’s average of about 2,500. Among the attractions are Larry the Cucumber and Bob the Tomato, the stars of the VeggieTales, veggietales.com, videos and books that combine Bible tales and cartoons.”
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