Commodization of Cellphones
Reveries: “If you love sports, hate liberals or speak Spanish, there’s a cellphone just for you, report Matt Richtel and Ken Belson in The New York Times. There are even cellphones for people who are pretty sure they really don’t need one, but want one, anyway. Just in case. What’s happening with cellphones, is of course, inevitable: The more cellphones become a commodity — a utility, really — the more they are being served up as lifestyle icons, not unlike credit cards. ‘Why are there 1,000 companies offering affinity credit cards? Why is there a MasterCard for the World Wildlife Fund?” asks Gowri Shankar, svp of Wireless Services Operation, before answering her own question: “Phones are moving from utility to lifestyle.’”
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