Business Opportunities Weblog

Commodization of Cellphones

By on August 8, 2005 in Ideas

CellphoneReveries: “If you love sports, hate liberals or speak Spanish, there’s a cellphone just for you, report Matt Richtel and Ken Belson in The New York Times. There are even cellphones for people who are pretty sure they really don’t need one, but want one, anyway. Just in case. What’s happening with cellphones, is of course, inevitable: The more cellphones become a commodity — a utility, really — the more they are being served up as lifestyle icons, not unlike credit cards. ‘Why are there 1,000 companies offering affinity credit cards? Why is there a MasterCard for the World Wildlife Fund?” asks Gowri Shankar, svp of Wireless Services Operation, before answering her own question: “Phones are moving from utility to lifestyle.’”

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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