Business Opportunities Weblog

Web Entrepreneur Banks on ‘Bum-vertising’

By on August 12, 2005 in Ideas

ABC News:

A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site — he calls it “bum-vertizing.”

Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work.

“It dawned on me this could be inexpensive and effective,” he said. And he believes it’s a campaign that benefits both him and the homeless people he’s hired to hold signs advertizing his Web site. He said he’s giving panhandlers a job and getting advertising on the cheap.

via Mises Economics Blog.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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