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Ideas Evolve

Peter Caputa:

Noah Brier has a great post about how GREAT ideas evolve. They aren’t born or hatched. They start in someone’s head and they mutate as they travel out into the world from person to person.

This touches on two very real misperceptions that I think people have about business.

1. Protect your ideas. If you have a good one, don’t tell anyone. WRONG. WRONG. WRONG. If you have a good one, the first thing you should do is get some feedback from people that will tell you it is a stupid idea. At the end of the conversation, you’ll most likely have ten other ideas to pursue.

2. Perfect it before you show anyone. Perfect it before you talk about it. There is no such thing as perfection. Get a little piece out there and see what people think. Build in the direction where people are receptive.

via Ken Dyck.

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