If your product is truly helpful to people, then you have an ethical duty to tell them about it. You have to do them the favor of marketing it. That’s the advice of Steve Pavlina in Marketing From Your Conscience. He writes, “You must become so convinced of the benefits of your product or service that you feel you’d be unjustly depriving people by not doing everything in your power to get the word out.�
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Chuck on August 18th, 2005 at 1:26 pm
Many people who have a great product/service are uncomfortable promoting it.
In the final analysis, there has to come a point of 1) focus 2) passion and 3) frustation with the status quo that shoots us out of the starting blocks.
Suddenly then, business is fun and has direction.
lisinopril on June 20th, 2006 at 11:50 pm
I do this because he has a good point. I also do this because it ties into that “what other people think of MS because of the foolishness that goes on in our courts”.