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Maternity Photography Big

StartupJournal:

Indeed, the maternity photograph is becoming a rite of pregnancy for an increasing number of women, many of them over 30, with money to spend and a yearning to savor every part of the experience. In some circles, it is becoming an integral part of the nine-month buildup, along with childbirth classes, baby showers and counting calcium servings. Women who wouldn’t think of going to a professional photographer — who regard something like an engagement portrait as anachronistic — are paying hundreds of dollars (or more) to sit for a nervier type of picture. Women who normally wouldn’t dream of taking their clothes off in front of a camera feel compelled to do it while weighing some 30 extra pounds.

It is all a part of the increasing glamorization of pregnancy, an attitude spawned by celebrities and the celebrity press, which seems fascinated by the reproductive life of the likes of Sarah Jessica Parker and Britney Spears. Ordinary women are embracing the mind-set by doing everything from wearing clingy maternity clothes that flaunt, rather than hide, a bulging belly to passing around sonogram pictures of the fetus at the office.

Sorry, yes, pun intended.

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