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Going to the Dogs Can Be Rewarding

Pretty Please....  Originally uploaded by Shavar.

Startup Journal:

Dogs have always been Martin and Cindy Madden’s best friends. Come November, dogs will be their lifework, too.

Like entrepreneurs across the country, the San Diego couple — who have owned several award-winning dogs — are seizing on a boom in demand for pet-care services. The Maddens are letting employees run the restaurants and other small businesses they own, so they can focus on work they love: running a luxury dog and cat resort they’re building in the tony Palm Springs area of Southern California.

Guests will be able to relax in front of TVs in private rooms or frolic in the swimming-pool waterfall. There will be massages, hydrotherapy and time to get one’s hair done. Pet owners with separation anxiety can go online to see just how much fun Fifi and Fido are having via Web cam. Mr. Madden says he and his wife are investing nearly $1 million, raised through the sale of a home, in Camp Paradise Pet Resort Inc.

“The clientele is wealthy. Their kids are grown and gone, and what they care about are their animals,” says Mr. Madden. “We get to take care of their animals, and that’s how we want to live out the rest of our lives.”

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