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Personal Trainers Need Mental Muscle, Too

100_1589.  Originally uploaded by petechons.

Startup Journal:

About six years ago, he took a step toward a change, going back to college to study exercise and nutrition. After several months, he’d stopped working full time for the family firm and took his first fitness job, teaching group classes at retirement communities. “Once I completed that first session,” he says, “I knew I had made the right decision.”

Like Mr. Calkins, many personal trainers enter the field as a second career. “It has high satisfaction and personal reward,” says Cedric Bryant, chief exercise physiologist with the American Council on Exercise, a San Diego fitness certification and education organization. Training also can appeal to young people because of its relatively low barriers to entry.

But building a clientele and developing the business skills required to start and manage a gym or studio of one’s own can be more difficult than some trainers expect.

   

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