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What to Charge on eBay

Entrepreneur:

One of the toughest things to figure out when you’re getting ready to sell on eBay is how to set your starting and/or “Buy It Now” price. People break into a sweat about making this decision, but it’s really not that urgent an issue–unless you price your item too low and it sells at a loss!

Your goal here is to make money, not lose it. So the first thing you need to consider is how gutsy you should be when it comes to your business. In the business world, this is called measuring your “risk tolerance.” (I, for one, have an incredibly low risk tolerance!)

There are those who say that the greater the risk, the higher the chances for success. And this may be true. Certainly when you’re in Las Vegas, you have a better chance of winning big if you’re betting big. But your eBay business may be your livelihood. So pricing an item is important, and being glib with the money you need to pay next month’s rent is probably not prudent. You can increase your chances of eBay success with this breakdown of the three most popular ways to set your starting price…

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