Zoup!

zoup.com

Zoup! is a dining experience that features 12 always-rotating soup varieties each day, including at least one low-fat, vegetarian, dairy-free and spicy recipe. They also offer made-to-order salads, and grilled panini sandwiches.

Zoups founders believe, and their extensive testing shows/ that there is a strong demand in the marketplace for the kind of authentic, hand-crafted, fresh soups that customers love to eat, but seldom cook for themselves. With this in mind, the partners teamed up with a talented chef who understood their aspirations and believed in the strength of their concept. Then, they spent two years on a careful trial-and-error process that involved hundreds of recipes, and weekly focus group tastings in which scores of participants completed formal evaluations of each potential recipe.

Zoup!’s first store opened in 1998 in the Detroit suburb of Southfield. The restaurant was an immediate success and within five years the company opened five more Detroit-area locations. They began offering franchises in 2004.


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