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The Just-Right Business Plan

Jennifer Lawton in Entrepreneur’s Byline:

For entrepreneurs who don’t have a plan, it’s OK! But… don’t just wash your hands of it. In the early days, when NDA had a “no-plan plan,” that might have been too little. Now that we have many plans, perhaps that is too much: we need to make sure planning doesn’t overtake performance.

In other words, entrepreneurs need a just-right plan, one that’s not too hot, not too cold. That means if you aren’t sure of your goal, particularly at the beginning, it’s OK not to have a road map. I think you can do a lot with a company prior to working from a formal plan–but there isn’t any guarantee that you couldn’t have done more by starting with one.

A lot of planning comes down to how you think, a personal preference for order and its priority in your mind and in your life. While a plan can make order from chaos, it can also restrict it. And in the Lawton view of the world, you need some level of chaos to recognize opportunity.

   

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