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Using eBay for Product Market Testing

Frank Ross:

If you’re considering selling a product line online as your home-based business, there is really no better place to test a market than eBay. You’ll want to find out as much as you can about a market before you open an e-commerce website. It’s considerable trouble to set up an e-commerce web site and it can be expensive if your product fails (I’ve made that mistake).

If you want to be sure you have a viable, sellable product line prior to going to the trouble and expense of setting up a website, try selling on eBay. For the price of a few listings, you will be able to tell very quickly what kind of market you have for your potential web store and it may also help you weed out any problems you had not thought of.

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  • Can eBay be used to “dry test” a product – i.e. one that is planned but does not yet exist?

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