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The Donut Franchise: Still A Sweet Deal
Despite headlines about low-carb diets and Krispy Kreme’s recent financial stumbles, it looks as if there’s steady growth and a solid future ahead for donut franchises.In June 2005, food research and consulting firm Technomic released its Top 500 Chain Restaurant Annual Report. According to Technomic, donuts as a category continued to be a growth leader in 2004, with sales increasing 9.2 percent over the prior year-exceeding the restaurant industry average of 7.2 percent growth in 2004. (Although this was down more than 50 percent from 2003, where the donut category led all segments with 20 percent growth.)
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